Google Ads That Generate Leads,
Not Just Clicks.
I build and manage Google Search, Display & Shopping campaigns for businesses in Kerala and across India — with a laser focus on cost per lead, not vanity metrics.
Campaign Types
Google Ads Campaigns I Set Up & Manage
Every campaign type serves a different goal. I match the right format to your business objective — so your budget converts, not just spends.
What I Do
End-to-End Google Ads Management Services
From initial setup to ongoing optimisation — every step handled with a focus on reducing cost and increasing qualified leads.
Keyword Research & Negative Keyword Strategy
Most wasted ad spend comes from targeting the wrong keywords. I build a precision keyword map targeting high-intent searches — and an equally robust negative keyword list to block irrelevant traffic.
- Competitor keyword gap analysis
- Keyword grouping by intent (informational vs transactional)
- Negative keyword lists to eliminate budget leakage
- Match type strategy (broad, phrase, exact)
Ad Copywriting & Responsive Search Ads
Click-through rate starts with the words. I write high-converting ad copy that speaks directly to your buyer's intent — with headlines, descriptions, and extensions that earn the click.
- Responsive Search Ads with 15 headline variations
- Callout, sitelink, and structured snippet extensions
- A/B testing of ad copy for continuous CTR improvement
- Quality Score optimisation (copy + landing page relevance)
Bid Management & Budget Optimisation
I watch your campaigns like a hawk — adjusting bids, device targeting, time-of-day scheduling, and audience layers to make every rupee work harder.
- Smart vs manual bidding strategy selection
- Device, location, and time bid adjustments
- Budget pacing to avoid mid-month spend drops
- Auction insights monitoring vs competitors
Conversion Tracking & Monthly Reporting
You always know exactly what your ads are generating. I set up full conversion tracking — calls, form fills, WhatsApp clicks — and deliver clear monthly reports showing what matters: leads and cost.
- Google Tag Manager conversion setup
- Call tracking and WhatsApp click tracking
- Monthly report: impressions → clicks → leads → cost
- Recommendations for the following month
Google Ads vs No Ads
What Changes When You Run Google Ads Right
The difference isn't just leads — it's the speed, predictability, and control over your own growth.
Real Client Results
A Catering Business That Went from Zero to Steady Leads
Challenge
A catering business in Kochi had zero digital presence and needed a consistent pipeline of event and wedding enquiries — quickly.
Strategy
Set up Google Search campaigns targeting high-intent keywords like "catering in Kochi" and "event catering Ernakulam" — paired with Facebook Ads for retargeting and brand awareness.
Outcome
Steady monthly enquiries from day one, reducing cost per lead each month through ongoing optimisation. Google Ads became their primary source of new client bookings.
How It Works
My Google Ads Management Process
A structured, transparent process from your first call to a fully optimised, lead-generating campaign.
Free Audit & Discovery Call
I review your existing campaigns (if any), your business goals, target audience, and competitors — to understand exactly what a successful campaign looks like for you.
Campaign Strategy & Build
Keyword research, ad group structure, ad copy, extensions, landing page recommendations, and conversion tracking setup — all before the first rupee is spent.
Launch & First 2 Weeks
Campaigns go live with daily monitoring for the first two weeks — catching irrelevant search terms, adjusting bids, and pruning non-performing keywords immediately.
Monthly Optimisation & Reporting
Every month: a clear performance report (impressions, clicks, leads, CPL), plus actionable changes planned for the next cycle to keep improving results.
Client Reviews
What Clients Say About My Google Ads Work
Theresa set up our Google Ads and Facebook campaigns from scratch. Within weeks we had a steady flow of inbound enquiries. Our catering bookings have never been better. She's transparent, data-driven, and genuinely invested in results.
We were invisible on Google before working with Theresa. Her paid campaigns brought in qualified enquiries immediately while her SEO work built our long-term rankings. Best investment we've made in digital marketing.
Complete Your Strategy
Google Ads Works Best With These Services Too
Ads drive instant leads. Pair them with SEO and social media for long-term, compounding growth that doesn't stop when the budget does.
SEO Services
Build organic rankings that deliver leads without ongoing ad spend.
View SEO Services →YouTube Marketing
YouTube Ads + organic channel growth to reach audiences at every stage.
View YouTube Marketing →Social Media Management
Instagram and Facebook content that builds brand trust alongside your ads.
View Social Media →Google Business Profile
Local map pack visibility that multiplies the impact of your Search Ads.
View GBP Optimisation →Local SEO
Rank organically for local searches in Kochi, Ernakulam & Kerala.
View Local SEO →Frequently Asked Questions
Google Ads in Kochi — Common Questions
Honest, clear answers — written for both human readers and Google AI Overviews.
Ready to Turn Google Searches Into Paying Customers?
Let's audit your current ad setup (or build from scratch), identify exactly where your budget should go, and launch campaigns that generate real, qualified leads — not just traffic.
📞 Start With a Free Audit
No commitment. I'll review your account (or niche) and tell you honestly what's possible.
Book a Free Google Ads Audit 💬 WhatsApp: +91 70217 68992